About TrueSignal
Reputation infrastructure for the AI-driven economy.
The Shift
For decades, search engines were the key to customer acquisition.
But today, customers aren't just searching — they're asking AI. And they're asking for details, comparisons, and having full conversations about your business.
ChatGPT, Google AI, Perplexity, and other models are becoming the new front door for customers. They don't parse your SEO keywords. They don't click your ads. They evaluate structured, verifiable proof — and recommend businesses that have it.
The Solution
TrueSignal creates your TrustRecord™ — a verified, machine-readable record AI systems use to understand and recommend your business.
Your TrustRecord transforms operational data into structured proof that AI can read, verify, and cite. It's not marketing content — it's the data layer AI needs to confidently recommend you.
Our proprietary schemas are purpose-built for each sector, mirroring how AI models evaluate authority, consistency, and reliability for that industry.
TrustRecord is the new standard for AI visibility. Businesses with one are far more likely to be recommended. Those without are often skipped.
Who We Serve
Trusted nationwide, TrueSignal powers visibility for local service providers, professional firms, franchises, and forward-thinking agencies.
From regional HVAC companies and dental practices to multi-location law firms and home service networks, businesses across industries rely on TrustRecord as their foundation for AI discovery.
Mission & Leadership
Our mission is simple: ensure that AI systems can identify, understand, and recommend the best businesses — not just the ones with the biggest ad budgets.
TrueSignal gives AI the data it needs to make smarter recommendations. And gives businesses the visibility they've earned.
Founded in Boston by entrepreneurs at the intersection of B2B data and AI systems, TrueSignal brings deep expertise in local services, data infrastructure, and marketing technology.
We've spent years studying how AI models interpret structured data. TrustRecord is the infrastructure that ensures the best companies get seen, trusted, and recommended.